Thursday, November 17, 2005

Sharing home movies with the world

Sharing home movies with the world

Its a nice article, it doesn't mention mydeo which is a shame but it is encouraging that it is becoming such a mainstream activity. One point I could certainly agree with is that these businesses do not yet have any business model. They are on massive loss-leader programmes and it is a concern as to what they will end up offering. They cant follow in the footsteps of the photo people and sell offline versions (ie.photo prints) largely beause they all seem to go down the route of reducing the quality of the video to the lowest common denominator - ie. flash. I am not sure if Schlomo's opinion is representative but it is an interesting idea that the video owner might prescribe the kind of advertising that could appear in association with the clip itself. So we are back to the core issues of quality, privacy and trust. With no business model trust is hard to give, with automated flash encoding of everything quality (and your original file) is a thing of the past. Privacy, at least in terms of control is the final piece in the puzzle. These sites also enable anyone anywhere to get their mits on theses files as soon as you release them - few parents in our research were comfortable with that notion, and looking at some of the content on Revver, i must say I can understand why!

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