A few highlights from Earls Court a couple of weeks back. I was actually surprised that there wasn’t more truly remarkable stuff there, so i only stayed an hour, but here are a few things I took snaps of…
A digital billboard, with some animated sequences. This still is of the Nike Grid campaign which is location specific and is amongst the prizes – your name gets on the billboard.
Video screens on the sides of buses.Turned at least one head.
Despite my shoddy camera(work) this screen was crystal clear and showing quite a few luxury brand video sequences.
These are 2 separate displays that result from the recent collaboration between Microsoft and Intel. This translucent screen on the left sits in front of the real world shop (it could be inside or actually part of the exterior window) and provides you with a touch screen augmented experience. So if you see something inside that you want – you can point to it, and it will superimpose an image of the item, or play a video demonstration etc. etc.
The other side is a video screen – its multitouch and light sensitive and has a camera for ‘anonymous video analytics’. So you can interact with ads or product information or whatever, it can turn up the brightness at night, and it can determine what to show you based on whether you are paying attention or not, or whether you are male or female for example.
If you simply must have it – digital signage on back packs – with horrendous scrolling messages above them.
These were interesting, essentially cubes that can be collected and configured in any arrangement and used as a digital display. Again my photography has let me down a bit but I think you get the gist…
A digital billboard, with some animated sequences. This still is of the Nike Grid campaign which is location specific and is amongst the prizes – your name gets on the billboard.
Video screens on the sides of buses.Turned at least one head.
Despite my shoddy camera(work) this screen was crystal clear and showing quite a few luxury brand video sequences.
These are 2 separate displays that result from the recent collaboration between Microsoft and Intel. This translucent screen on the left sits in front of the real world shop (it could be inside or actually part of the exterior window) and provides you with a touch screen augmented experience. So if you see something inside that you want – you can point to it, and it will superimpose an image of the item, or play a video demonstration etc. etc.
The other side is a video screen – its multitouch and light sensitive and has a camera for ‘anonymous video analytics’. So you can interact with ads or product information or whatever, it can turn up the brightness at night, and it can determine what to show you based on whether you are paying attention or not, or whether you are male or female for example.
If you simply must have it – digital signage on back packs – with horrendous scrolling messages above them.
These were interesting, essentially cubes that can be collected and configured in any arrangement and used as a digital display. Again my photography has let me down a bit but I think you get the gist…
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